- the source for market opinions


January 25, 2024 | Your Morning Coffee is Killing the Planet

Martin Armstrong

Martin Arthur Armstrong is current chairman and founder of Armstrong Economics. He is best known for his economic predictions based on the Economic Confidence Model, which he developed.

The ruling elites want to strip us of all our earthly pleasures. Swiss banker Hubert Keller took to the stage at Davos to declare that coffee consumption is destroying the climate.

“The coffee that we all drink emits between 15 and 20 tonnes of CO2 per tonne of coffee… Every time we drink coffee, we are basically putting CO2 into the atmosphere,” Keller stated. Every time we BREATHE, we are “putting CO2 into the atmosphere” and this argument is completely absurd. Life cannot exist on Earth without CO2. Surely they serve coffee on Mr. Keller’s private jet.

The World Economic Forum first presented this idea in August 2016 in an article entitled, “Your morning coffee is destroying the planet.” The article begins by discussing the waste of plastic cups – OK, fine, pollution is an undeniable problem. This was also when Keurig machines and coffee pods became popular. It seemed reasonable to find a plastic alternative, but that was merely a way to plant the seed.

Fertilizer 2

Coffee agriculture is a significant global market. The annual revenue of the global coffee industry is estimated to exceed $200 billion, with over 25 million farming households depending on coffee bean production for their living. Global coffee production reached 168.5 million 60-kilogram bags as of 2021/2022, and coffee is commercially produced in more than 50 countries. The United States coffee industry alone is responsible for nearly 1.7 million American jobs and $225 billion of national Gross Domestic Product.

The global market for coffee shops is projected to reach $237.6 billion by 2025. Countless mom-and-pop shops are centered around the world’s second most popular beverage. Coffee is ingrained in countless cultures throughout the world. It is part of our daily routine and way of life. Interestingly, his warnings come at a time when Starbucks plans to expand into China and is defying the WEF by siding with Palestine in the Israel-Palestine war.

YOU WILL OWN NOTHING, including coffee production, according to the WEF:

“The opportunity is to basically bring capital for return in this value chain, to basically, you know, acquire or lease these coffee assets, these monoculture coffee assets, to transform them to a regenerative agroforestry model. In doing so we would create effectively a climate and a nature premium which will have a lot of value for these parts of the value chain that can inset these climate and the nature premium and you end up with basically coffee plantations that are fully regenerative, that are sequestering carbon, that are positive for nature, that are restoring biodiversity, and that basically are creating better value for an asset that has a longer life without actually the consumer paying any more for its daily coffee.”

“A regenerative agroforestry model” is precisely what farming has always been and there is no need to redesign the wheel. The WEF introduced the concept in 2019 in an article entitled, “How regenerative agroforestry could solve the climate crisis.” The article claims that farming, the most essential industry for our survival, has contributed to 30% of global greenhouse gas emissions, and is the cause of 80% of deforestation. The latter is the key here – they want the land in order to seize the means of production.


The globalists claim that “land use efficiency” needs to improve by 2030. They have already implemented restrictions on fertilizers and taxed the life out of farmers. I mentioned in another article how US farmers are unable to pass their land onto the next generation due to the death tax. Globalists like Bill Gates have been buying countless acres of farmland to prepare for the next step. Farmers throughout the world are protesting the increased regulations, but you won’t see that covered by the media.

The ultimate plan is to force farmers to lease their land. You will own nothing, but they will own everything.

STAY INFORMED! Receive our Weekly Recap of thought provoking articles, podcasts, and radio delivered to your inbox for FREE! Sign up here for the Weekly Recap.

January 25th, 2024

Posted In: Armstrong Economics

Post a Comment:

Your email address will not be published. Required fields are marked *

All Comments are moderated before appearing on the site


This site uses Akismet to reduce spam. Learn how your comment data is processed.