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December 29, 2023 | Gold Is Now Definitely An Impulse Buy

John Rubino is a former Wall Street financial analyst and author or co-author of five books, including The Money Bubble: What to Do Before It Pops and Clean Money: Picking Winners in the Green-Tech Boom. He founded the popular financial website in 2004, sold it in 2022, and now publishes John Rubino’s Substack newsletter.

Recently, Costo began selling gold bars on its website (see Did Gold Just Become An Impulse Buy?). The bars were a big hit, generating revenues of $100 million in the most recent quarter.

Now Walmart has opened its own Precious Metals Shop:

Who’s next?

If gold works for the biggest-box retailers, expect Target and other similar chains to join in. The result might be a significant amount of gold being taken off the market and stashed in safe deposit boxes and home hiding places.

Both ends of the buying spectrum

This good retail news comes as central bank buying ramps up to record levels:

Not so long ago, central banks were net gold sellers, and individuals had to seek out dedicated dealers to buy precious metals. The times they are a-chaging…

Good news on the legal front

New state bills would treat gold and silver as money, eliminate capital gains tax

(Kitco News) – Several new bills filed in the Oklahoma and Missouri legislatures are seeking to eliminate state capital gains taxes on the sale of gold and silver, and also contain provisions to treat the precious metals as money rather than commodities, according to a recent article by Michael Maharrey for Schiff Gold. Missouri and Oklahoma are already among the 42 state that do not charge sales tax on the purchase of gold and silver bullion.

Taxes on gold and silver sales raise the cost associated with precious metals investment, and the added transaction costs are a barrier to using the metals as money. If the bills succeed in eliminating this tax on the exchange of gold and silver, Missouri and Oklahoma would effectively treat bullion as money instead of as a commodity.

The bills are a step toward reestablishing gold and silver as legal tender, as well as a challenge to the Federal Reserve’s monopoly on money in the United States.

2024 might be a big year

The above is happening in a monetary environment that, if past is still prologue, is already a great setup for precious metals. In the last few cycles, gold started major moves immediately after the Fed stopped raising interest rates — which seems to have just happened again.

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December 29th, 2023

Posted In: John Rubino Substack

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