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April 19, 2018 | Amazon Prime Subscribers Hits 100 Million: $10 Billion in Annual Prime Revenue

Mike 'Mish' Shedlock

Mike Shedlock / Mish is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.
Amazon CEO Jeff Bezos says 100 million people pay for Amazon Prime. This is the first time Bezos disclosed the number.

Amazon, which has never disclosed the number of Prime members before, revealed the figure in Chief Executive Jeff Bezos’s closely followed annual letter to shareholders. The company said in late 2015 that it had “tens of millions” of Prime customers.


  1. $9.72 billion: Amazon’s revenue last year earned directly from subscription services, including Prime
  2. $1,300: How much the average Amazon Prime shopper spends annually
  3. $700: How much the average Amazon Non-Prime shopper spends annually

The Prime numbers are global. Amazon added more Prime members in 2017 than any previous year.

Amazon offered Prime in Mexico, Singapore and the Netherlands in 2017.

Mike “Mish” Shedlock

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April 19th, 2018

Posted In: Mish Talk

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