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November 9, 2015 | Cut back on Fancy Money Jargon

Adrian Mastracci

Adrian Mastracci, Discretionary Portfolio Manager, B.E.E., MBA. My expertise in the investment and financial advisory profession began in 1972. I graduated with the Bachelor of Electrical Engineering from General Motors Institute in 1971. I then attended the University of British Columbia, graduating with the MBA in 1972. I have attained the “Discretionary Portfolio Manager” professional designation. I am committed to offering clients the highest standard of personal service by providing prompt, courteous and professional attention. My advice is objective, unbiased and without conflicts of interest. I’m part of a team that delivers comprehensive services and best value in managing client wealth.

November is financial literacy month.
Hopefully, a time to cut back on some fancy jargon.

Listening to money jargon can be intimidating.
Understanding the giant web of fancy money jargon is not easy.

For example, I don’t use jargon like “alpha”, “beta” or “efficient market hypothesis”.
Nor “black pools”, “derivatives”, “intestate”, “montecarlo simulation” and “quantitative easing”.

I try to avoid using words that clients may not understand.
My line in the sand is whether an elderly person comprehends them.

I simplify the use of money jargon in these areas:

▶ Newsletters and commentaries.
▶ Discussions and correspondence.

Tall words don’t usually impress clients.
Particularly, if they don’t understand them.

I never want a client to feel embarrassment in asking any question.
No matter how basic it seems.

Here are three of my money jargon observations:

▶ Using simple language that clients understand builds more trust and loyalty.
▶ Clients are appreciative when professionals make sincere efforts to use simple words.
▶ Using big words may cause clients to tune out the topic of discussion.

I am always looking for simpler ways to deliver the message.
Cutting back on the money jargon at every opportunity is very effective.

Questions, feedback and comments are invited.

Best,

Adrian

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November 9th, 2015

Posted In: Adrian Mastracci Blog

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